He’s built commanding double-digit leads in national polls and has garnered more publicity than nearly any presidential candidate in recent history.
But now it appears billionaire GOP hopeful Donald Trump is getting ready to deploy the next weapon in his campaign arsenal — a massive advertising campaign meant to put his candidacy over the top.
Trump’s ability to draw free publicity has allowed his campaign to stockpile ad cash while other candidates are struggling to raise money. Trump spent as little as $300,000 for a series of radio spots in November.
But now, according to campaign insiders who first spoke to Fox News, Trump’s campaign will begin spending $2 million a week (and likely more) on advertising. The television spots are designed to allow Trump to personally explain his stands on key issues to voters and to make him appear more presidential.
“Our Super PAC is Donald Trump’s bank account,” one adviser told Fox, adding that the advertising budget could hit $100 million.
A wide-scale advertising campaign puts Trump in an enviable position among his fellow GOP candidates. While advertising campaigns often make the difference in close campaigns, Trump will use his to pad his already large lead — in essence, to run up the score.
And with Trump dominating both the news cycles and advertising spots in key markets, it could prove even more difficult for his opponents to get attention.