MSNBC star Rachel Maddow had a banner year in 2019 — but since the New Year, it has all come crashing down.
Buoyed by the now-debunked Russian collusion conspiracy theory, Maddow’s popularity was sky high in the lead-up to special counsel Robert Mueller’s report in the fall.
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Her ratings crashed over the summer after the Mueller probe ended disappointingly for the Democrats, who wanted the special counsel’s investigation to oust President Donald Trump.
But Maddow wasn’t done. Her ratings rebounded in the Fall of 2019, thanks to House Speaker Nancy Pelosi’s impeachment efforts.
Once again, though, viewers have been left disappointed by the results — and Maddow’s ratings to start 2020 have cratered.
“Maddow averaged just over 2.5 million viewers during the week of Dec. 30- Jan. 5., including 403,000 viewers in the crucial age 25-54 demographic,” The Daily Caller reported. “Meanwhile, Fox News’ Sean Hannity continued to top all of cable news in primetime. Hannity averaged 3.5 million viewers on the nights of January 2 and January 3, topping all non-sports related telecasts on cable news.”
Maddow was over a million viewers behind Hannity — but that wasn’t the only cable news show that beat her.
MSNBC’s top star lost to other Fox News’ shows, too.
Fox News’ Tucker Carlson and Laura Ingraham rounded out the top three, beating Maddow by over a million viewers each.
Even Fox & Friends, a daytime program, has beaten Maddow to start 2020. The three hour morning show boasted 2.7 million viewers between Dec. 20-Jan. 5, topping Maddow by over 200,000 viewers. Fox & Friends also averaged better in the all-important 25-54 age demographic with 407,000 viewers.
This represents over a 25 percent decline in ratings for Maddow, who was averaging 3.1 million viewers nightly during the October impeachment hearings.
The lesson here is simple: Leading the “Trump Derangement Syndrome” charge pays well…
But once those pesky “facts” get in the way, viewers are quick to leave.
The Horn editorial team