There’s a new top-selling beer in America — Modelo Especial has officially de-throned Bud Light as the King of Beers after 22 years of reign.
On April 1, as part of a March promotional contest for the beer brand, transgender influencer Dylan Mulvaney was paid to post an Instagram video cracking open a Bud Light.
A cascade of criticism surrounding the video soon erupted, notably among conservative figures — with Kid Rock posting a video of himself shooting cases of Bud Light and others calling for a boycott of the brand.
In the following weeks, the beer brand’s sales plummeted and two marketing executives at Anheuser-Busch took a leave of absence.
According to The Daily Mail —
In the four weeks ending May 28, Modelo Especial store sales soared past $333 million, a 15.6 percent rise on the same period last year.
Modelo surpassed Bud Light’s $297 million – which was a 22.8 percent fall in sales compared to the same time last year.
Anheuser-Busch, the parent company of Bud Light and Modelo Especial, has seen market cap value plummet $27 billion following a disastrous team-up with transgender influencer Dylan Mulvaney.
It is the first time since 2001 that Bud Light has not been in the top spot, dethroning its sister brand Budweiser for the ‘King of Beer’ title in 2001.
Customers haven’t returned.
Competitors like Modelo, Coors, and Miller have experienced a surge in sales. Anheuser-Busch has seen sales decline across all its major brands.
Now there’s a new King of Beers — Viva el rey!
Conservatives have capitalized on the news —
Big mistake. You forgot to read the room. This one’s on me, Bud. 😉 @budlight
Wake up the woke! Tag the companies you miss the most.@thenorthface @Ford @Nike pic.twitter.com/QYiV6f0MKZ
— Kirk Cameron (@KirkCameron) June 7, 2023
The Horn editorial team