Vice President Kamala Harris may or may not be the country’s next president.
But regardless of the outcome, she’s getting a brand new name recognition in the form of a viral ice-cream flavor.
Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, are unveiling a new ice cream flavor, “Kamala’s Coconut Jubilee.”
According to The Hill, the initiative is part of a get-out-the-vote to elect Harris and other downballot Democrats in November.
Cohen and Greenfield, who are vocal Democrats, will join progressive organization MoveOn Political Action for its “Scoop the Vote” ice cream truck tour, which kicks off in Philadelphia on Sept. 16, the same day early voting begins in Pennsylvania.
According to the report, the initiative will start for the next month, with the ice cream truck tour making stops in more than 20 cities in battleground states and hold four additional rallies: in Ann Arbor, Mich., on Sept. 28; in Madison, Wis., on Oct. 5; in Phoenix on Oct. 10; and in Las Vegas on Oct. 16.
During each stop, the organizers will distribute free ice cream and giveaways and help people make a plan to vote by Nov. 5.
The MoveOn press release said there will be “special guests,” including elected officials and activists, who will also stop by on the tour.
The Harris-inspired ice cream is branded under “Ben’s Best,” not the traditional “Ben & Jerry’s.” It is unknown whether the ice cream will be rolled out to grocery stores.
This is not the first time Ben & Jerry’s has openly used their ice cream as a political gesture for progressives.
The company has previously launched limited-edition flavors supporting certain political issues or candidates. In 2021, the company unveiled “Change is Brewing,” created in support of public-safety legislation introduced by Rep. Cori Bush (D-Mo.). Bush lost a re-election bid a few weeks ago.
In 2018, the company launched a flavor celebrating the Women’s March.
And for Sen. Bernie Sanders’s (I-Vt.) presidential bids, in 2016 and 2020, the company created a flavor to support the progressive candidate.