Chipotle restaurants across the U.S. are opening later than usual Monday so workers can attend a meeting about the chain’s recent food safety scares.
The company says stores will open at 3 p.m. in their local time zones, instead of the usual 11 a.m. Chipotle expects about 50,000 employees to go to more than 400 locations, such as movie theaters and hotel conference rooms, where remarks by company executives will be shown live.
The meeting comes after Chipotle Mexican Grill Inc. saw its sales slammed by food scares, including an E. coli outbreak and norovirus cases. In January, sales plunged 36 percent at stores open at least 13 months.
Now the company is plotting a comeback, with its largest marketing campaign yet to start this week.
The Associated Press contributed to this article.
I will not go to any Chipotle restaurant until they are declared safe by USA authorities. Food poisoning can be LETHAL.
Personally, I believe a weak immune system is the real cause of illness. Truly, fast food has germs around. As far as trusting the authorities? Not sure my faith extends to that source either. I’m glad to see Chipotle taking a positive approach.One of few restaurants who have tried to make a profit off non-poisoned and non-drugged food.