Former Vice President Kamala Harris has relaunched her 2024 presidential campaign with a cringe new rebrand.
Harris’ social media accounts came back to life suddenly Thursday, rebranding them as “Headquarters 67” for her supporters.
Harris announced the change in a video posted to the newly renamed @headquarters_67 account on X, which has over 1 million followers. The account also operates on TikTok with over 5 million followers.
“I have good news. So Kamala HQ is turning into headquarters, and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders,” Harris said in the video. “I’m really excited about it, so stay engaged and I’ll see you out there. Thank you.”
The rebranded account describes itself as a “new Gen-Z led progressive content hub.” The number “67” in the handle refers to a catchphrase that emerged in 2025.
Take a look (Warning: This will make you embarrassed):
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The rebrand comes more than a year after Harris lost every swing state to President Donald Trump in the 2024 election. Numerous former Harris campaign staff are advising the project.
Harris also posted about the rebrand on Substack Thursday.
“I know this past year has not been easy for any of us. In that time, I have taken stock of the state of our nation. Here is what I have concluded: The far-right has a 24/7 outrage machine online. They are casting Donald Trump as an agent of change, yet he has delivered nothing but empty promises for the American people. Under his leadership, prices, inflation, and unemployment are up. Health care costs for millions of Americans are about to double. But Donald Trump is not the only source of our problems; we must also look at the rise of the MAGA movement.”
“Democrats must improve our ability to convey our message and reach every American — including Gen Z, who are now a larger generation than the Baby Boomers and are one of our greatest assets as we confront the challenges ahead.”
Trump won 43% of voters between the ages of 18 and 24 in 2024, up from 31% in 2020, according to CNN exit polling data. Trump also won young men by 14 percentage points.
The shift among young voters has been attributed to economic conditions under the Biden-Harris administration. Costs soared for items critical to young people, including rent up 22%, groceries up 21.6%, and gasoline up 50.5%. Average weekly earnings dropped 3.9%.