Donald Trump and family are diving into their latest business venture — cryptocurrency.
Yesterday morning, Trump announced the release of WLFI tokens, which are part of the Trump family’s new crypto endeavor, World Liberty Financial.
“Big news, the World Liberty Financial token sale is now live. Crypto is the future, let’s embrace this incredible technology and lead the world in digital economy,” Trump said in a launch video Tuesday evening on the social platform X.
Today’s the day! @WorldLibertyFi token sale is live. Get your $WLFI tokens now. Purchase $WLFI here: https://t.co/jg1tOaHHBy pic.twitter.com/j8ewxa13wp
— Donald J. Trump (@realDonaldTrump) October 15, 2024
Tuesday’s announcement comes on the heels of another post from Trump over the weekend, when he told users purchasing the tokens is their “chance to help shape the future of finance.”
World Liberty Financial, spearheaded by two of Trump’s sons — Eric Trump and Donald Trump Jr. — was launched nearly a month ago as the former president seeks to capture voters in the crypto space ahead of the November election.
The abrupt move into the crypto industry comes as a surprise to some.
Trump once said on social media in 2019 he was “not a fan of Bitcoin and other Cryptocurrencies,” calling them “not money.”
After once dismissing crypto as a “scam,” Trump vowed this year to make the U.S. the “crypto capital of the planet” if reelected in November.
He made the pledge during a bitcoin conference in July when he announced a series of crypto proposals.
In the project’s launch on X Spaces last month, Trump emphasized the importance of the U.S. getting ahead of crypto development before other nations do so.
“If we don’t do it, China is going to do it,” he said last month. “China’s going to do it anyway. But if we don’t do it, we’re not going to be the biggest, and we have to be the biggest and the best.”
The WLFI token is available only on World Liberty’s official site.