While the Super Bowl itself may not have offered much entertainment, the same can’t be said about some of this year’s commercials.
Get a look at some of the top ads you may have missed from last night’s game below.
This year there were more than 20 newcomers as well as old favorites. Amazon showed off a sexy new body for its Alexa assistant, Dan Levy apologized for eating M&M’s and Bud Light Seltzer Lemonade made a downpour of lemons a metaphor for 2020′s troubles.
Amazon “New Body”
“It pushes the sexiness, the weirdness, the fantasy element,” said Mark DiMassimo, creative chief of marketing agency DiMassimo Goldstein. “Which is just so culturally right for the moment when people are stuck at home together without a lot of diversion.”
Bud Light Seltzer Lemonade “Last Year’s Lemons”
https://www.youtube.com/watch?v=g6CVKs77X74&feature=youtu.be
Bud Light introduced its new Seltzer Lemonade with an ad that depicts a downpour of literal lemons in 2020, which ruins weddings, cancels flights, disrupts at-home haircuts, destroys baseball stadium cardboard cutouts — and causes general chaos. It’s a not-so-subtle nod to the plans that were derailed during 2020 and the axiom “When life gives you lemons, make lemonade.”
Cheetos “ It Wasn’t Me ”
https://youtu.be/o7yvrDTtsHw
Cheetos’ ad shows real life married couple Mila Kunis and Ashton Kutcher wrangling over a bag of Cheetos Crunch Pop Mix — to the tune of Shaggy’s 2000 pop hit “It Wasn’t Me” — with the frayed nerves of a couple who have been stuck inside too long.
There were more than 20 first-time advertisers this year, but most stuck to nostalgia and celebrities to stand out. Dr. Squatch, a little known direct-to-consumer soap and personal care brand, was one of the few to embrace weird humor to stand out. The tongue-in-cheek ad shows a man walking through the woods espousing why Dr. Squatch’s natural soap is the right choice for the modern man who “opens pickle jars” and “lets his daughter braid his hair.”
GM “ No Way Norway ”
https://www.youtube.com/watch?v=yCy-a_E2I3s&feature=youtu.be
When Will Ferrell finds out Norway has more electric vehicles per capita than the U.S., he goes on a madcap journey spanning countries with singer and actress Awkwafina and comedian Kenan Thompson to show that GM’s new battery for electric cars will soon be available for everyone.
M&M’s “ Come Together ”
https://www.youtube.com/watch?v=lKUcHcizEMc&feature=youtu.be
A bag of M&M’s is the perfect apology for mansplaining, calling someone a “Karen,” having a gender reveal party accident and other contemporary faux pas. Dan Levy of “Schitt’s Creek” apologizes to the M&M anthropomorphic characters that are Super Bowl mainstays and says he promises not to “eat any more of their friends.”
Squarespace “ 5 to 9 ”
https://www.youtube.com/watch?v=v4FYL8twE6Q&feature=youtu.be
The website building and hosting company enlisted Dolly Parton herself to rewrite the lyrics of her classic ode to the working day, “9 to 5,” to pay tribute to workers who work on their own businesses from “5 to 9″ instead.
Uber Eats “ Shameless Manipulation ”
https://www.youtube.com/watch?v=k98esNNLB_c&feature=youtu.be
The food delivery service enlists “Wayne’s World” actors Mike Myers and Dana Carvey — along with singer Cardi B — to promote ordering from local restaurants. It’s one of several commercial that are trying to capitalize on viewer nostalgia.
The Associated Press contributed to this article