The Horn News

Proudly American, Fiercely Independent

Two mega brands send “woke” DEI in full retreat

By:

Enough is enough.

That’s at least what two of the country’s largest, and more recognizable, brands are now saying after deciding to ditch “woke” and “cancel culture” policies that were alienating loyal fans.

And the moves by these major brands could set of a chain reaction that would end DEI for good.

In a surprise move, Walmart, the world’s largest retailer, is rolling back its diversity, equity and inclusion policies, joining a growing list of major corporations that have done the same.

According to the Associated Press (AP), the changes, confirmed by Walmart on Monday, are sweeping and include everything from not renewing a five-year commitment for an equity racial center set up in 2020 after the killing of George Floyd, to pulling out of a prominent gay rights index.

The AP also reported that when it comes to race or gender, Walmart won’t be giving priority treatment to suppliers.

Walmart confirmed to the AP that it will better monitor its third-party marketplace items to make sure they don’t feature sexual and transgender products aimed at minors. That would include chest binders intended for youth who are going through a gender change, the company said.

retailer will also be reviewing grants to Pride events to make sure it is not financially supporting sexualized content that may be unsuitable for kids. For example, the company wants to makes sure a family pavilion is not next to a drag show at a Pride event, the company said.

Additionally, Walmart will no longer consider race and gender as a litmus test to improve diversity when it offers supplier contracts. The company said it didn’t have quotas and will not do so going forward. It won’t be gathering demographic data when determining financing eligibility for those grants.

In addition to Walmart’s move, the NFL’s Washington Commanders managing partner Josh Harris and the NFL Commanders ownership group have agreed to un-cancel the Redskins (the iconic Blackfoot chief logo) history, this according to a Daily Wire report.

In 2020, the team announced it was removing Redskins from its name and two years later announced the national professional football team would be called the Washington Commanders.

The name change came about from pressure from the cancel culture mob following the death of George Floyd and those who claimed that the term was racist and offensive to Native Americans.

In a post on Facebook by Republican Montana Sen. Steve Daines, the Congressman wrote that “The censorship of the former Commanders logo was a classic case of woke gone wrong. I applaud the Commanders & the NFL for their commitment to never censor the logo again.”

“And for working with the [Walter ‘Blackie’] Wetzel family to restore the logo to a place of prominence and honor to benefit Indian Country,” he added mentioning the “Native American artist who used Blackfoot chief John Two Guns White Calf as the inspiration for the logo the NFL team used for almost 50 years.”

Earlier this year, a local D.C. news station came under fire when it was revealed that it was blurring or removing the logo in archival footage and photographs of the team.

And in February, the NFL censored the logo on its X account when honoring previous Super Bowl winners, Daines noted during his remarks on the Senate floor.

He also pointed out that the team had been selling a shirt that also blocked the logo.

About the Author

Cory Templeman is an experienced writer and researcher who has worked with some of the biggest names in the publishing business. Cory lives in South Carolina with his wife and three kids.