American athletes will sport an all-American denim and blazer aesthetic by iconic designer Ralph Lauren during the opening and closing ceremonies at the 2024 Paris Olympics.
For the opening ceremony, the official Team USA outfits will feature a classic pairing of jeans with a navy blue, wool double-breasted blazer trimmed in white and red. The blazer features the Ralph Lauren logo on the left chest.
Underneath the blazer, athletes will wear a striped navy-and-white oxford shirt to complete the preppy look. The closing ceremony ensemble takes a more modern approach with a white moto-style jacket accented with red, white and blue details, complemented by a pair of white jeans.
“Ralph Lauren is honored to once again define the look of the American delegation at one of the world’s most celebrated sporting events,” said David Lauren, the brand’s chief branding and innovation officer.
This marks the ninth time Ralph Lauren has served as the official outfitter for Team USA at the Olympics and Paralympics. The signature American style and patriotic color palette aim to capture national pride.
“These designs embody the spirit and pride of Team USA,” said Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee. “This iconic apparel serves as a symbol of unity and inspiration for our athletes and millions of fans cheering them on.”
The reveal of the Paris 2024 opening and closing ceremony looks continues Ralph Lauren’s long-standing partnership with Team USA, outfitting American athletes at both the Summer and Winter Games.
As excitement builds for the Paris Olympics commencing July 26th, the world-famous Eiffel Tower was recently adorned with the iconic Olympic rings to mark the 50-day countdown.
While Ralph Lauren’s preppy aesthetic is a departure from recent years, the brand has received praise for avoiding potential controversies like those surrounding Nike’s 2024 Olympic uniforms. Nike faced backlash for its track outfits appearing to body-shame female athletes before offering more coverage options.
As Team USA’s ambassadors on the global stage, the opening and closing ceremony attire seeks to make a fashion statement representing classic American versatility and sporty flair.
Take a look —