Turning Point USA’s “All-American” halftime show headlined by Kid Rock — which was streamed as an alternative to the official Super Bowl halftime show featuring Spanish-speaking singer Bad Bunny — turned in a whopping 25 million viewers last night.
The show was held in honor of TPUSA slain co-founder Charlie Kirk and started minutes before the Super Bowl LX halftime show and was put on after Bad Bunny remarked that anyone upset by his selection as Super Bowl headliner had “four months to learn Spanish” and understand his music.
The show was dubbed a celebration of the USA with lyrics honoring blue-collar workers and the red, white and blue as well as a tribute to Kirk.
“This one’s for you, Charlie!” Jack Posobiec, a TPUSA host, said at the start of the show.
Country musicians Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett all performed at the show.
Kid Rock opened with a rousing rendition of “America the Beautiful” on an electric guitar.
He was followed by Gilbert, who cycled through two songs from his discography.
Barrett followed with her hit song “I Hope” before swapping with Brice, who performed “Drinking Class” and “Cry.”
According to reports, 5 million viewers tuned into TPUSA’s YouTube livestream during the performances.
But new numbers now say the number of viewers is significantly higher with data showing over 25 million views on just YouTube and Rumble alone.
The All-American Halftime Show pulled in OVER 25 MILLION views on just YouTube and Rumble alone, with a lot of large groups watching together, so the number of viewers is likely far higher. And the numbers are still climbing (broadcast partners, fast channel partners, and final… pic.twitter.com/qNw3wfXrXR
— Andrew Kolvet (@AndrewKolvet) February 9, 2026
The official Super Bowl show was slammed by President Trump.
“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence,” Trump posted on Truth Social.
“Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World,” he added.
The Associated Press contributed to this report.