Fox News was hemorrhaging viewers after firing star host Tucker Carlson in April… but the network has begun a turnaround, according to newly released Nielsen data.
Fox News is seeing huge month-over-month growth in average daily viewers… and the hosts are embracing self-referential humor as part of a victory lap.
In August, The Five remained the most-watched broadcast in all of cable news. Two panelists on The Five — Jesse Watters and Greg Gutfeld — also host primetime programs ranking among the most-watched news shows on cable.
But another panelist on The Five has been mocking Greg Gutfeld. Specifically, Dana Perino cracked some jokes when guest-hosting Gutfeld! on Tuesday.
“Happy Tuesday, everyone… I’m the queen of mid-morning, Dana Perino, filling in for the king of late night, Greg Gutfeld, who’s out recovering from being Greg Gutfeld,” Perino said. “A lot of people don’t realize he was 6’3″ when he started this show.”
Gutfeld is 5’5”.
Perino didn’t stop there. She also bashed The Five‘s other stars, like the token liberal Harold Ford Jr.
“In Baltimore, for example, chronic absenteeism was at 23% in 2016, 36% in 2020,” Perino said. “Last year it was 58%. Fifty-eight percent – or, as Baltimore teachers call it, almost half. Fifty-eight percent? I mean, Harold Ford has a better attendance record than that.”
Perino also described the haircut of Fox’s Brian Kilmeade as “a national humiliation.”
With the last full week of August now over, Fox News finished its 30th consecutive month as No. 1 in all of cable news. The network even ranked No. 1 in all of basic cable, after broadcasting the first debate of the GOP’s presidential primary.
Adweek reported Tuesday —
Fox’s 2.03 million total primetime viewer average is +29% from what the channel averaged in July 2023, with that gain primarily driven by the GOP primary debate broadcast, which drew more than 11 million viewers to Fox News Channel (an additional 1.7 million watched the debate on FBN). The network’s 251,000 A25-54 average in primetime is a whopping +70% from what the network averaged in July.
Fox News also averaged 1.17 million total day viewers (also No. 1 on all of basic cable) and 144,000 adults 25-54 in total day (No. 2 on all of basic cable). The 1.17 million is +9% from July, while the 144,000 A25-54 is +18% from July.
The year-over-year ratings trend for Fox News remains quite poor, despite the highly-rated primetime debate. FNC shed -21% in total day viewers… relative to August 2022.
With numbers like that, Perino can afford likely afford to make fun of herself and her co-hosts.
Take a look —
The Horn editorial team