On April 1, Bud Light posted an Instagram video of an endorsement from Dylan Mulvaney, an actor-influencer best known for TikTok videos of her gender transition. The beer quickly found itself in “crisis,” according to one stock analyst.
Six weeks later, Bud Light is only seeing the crisis spread. The beer is moving less money month-over-month in nearly every corner of the U.S.
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By the end of April, the beer was seeing a decline in dollar sales in ever U.S. Census region, according to Beer Business Daily data obtained by the Daily Mail. “EVERY region in U.S. has turned its back,” the Daily Mail announced in a headline.
Sure enough, Bud Light is losing sales in the South, the Midwest, the Northeast, and the Western U.S.
Yet, Bud Light is looking at a situation even more dire than the one suggested by the Daily Mail headline. More specifically, the beer is seeing a decline not only in every Census region, but also in every Census subregion. For example, the brand is facing a downturn in both New England and the Mid-Atlantic, not just a downturn in the Northeast more broadly.
The beer is faring worst in the Rocky Mountain region, the most Republican part of the nation. In the Mountain West, it reportedly saw its dollar sales decline by a whopping 29 percent month-over-month.
Yet, Budweiser’s flagship light beer is hardly faring better in the South Atlantic or the Great Plains region. The beer has reportedly lost 25 percent of its sales in each of those two regions.
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The beer has been moving less money even on the liberal Pacific Coast! What’s more, some gay bars in Chicago have stopped serving Bud Light in protest of the brand’s “cruel and hateful” decision to abandon Mulvaney after the backlash.
Take a look –
Bud Light sales drop by region across the U.S. pic.twitter.com/lfPxNSRbpk
— Chief Nerd (@TheChiefNerd) May 15, 2023
BUD LIGHT UPDATE: Bud Light sales continue to crash as Anheuser-Busch stock was just downgraded.
Rocky Mountain states have seen the largest sales collapse, down 29%.
New England: Down 14%
West Coast: Down 18%
NY, PA, NJ: Down 19%
East South Central: Down 22%
Midwest: Down ~24%… pic.twitter.com/FOuSp9noVJ
— Collin Rugg (@CollinRugg) May 11, 2023
The Horn editorial team