The Federal Communications Commission (FCC) has recently adopted new rules that require internet service providers to display “broadband labels” for their internet packages. Similar to the nutritional labels found on food products, these labels aim to provide consumers with clear and accurate information about the cost and performance of high-speed internet services.
Starting April 10, internet service providers offering home or mobile broadband plans will be required to have a label for each plan. These labels must be displayed at any point of sale, including online and in stores, and must disclose all pricing information, such as introductory rates, data allowances, and speeds. Additionally, the labels will include links to information about network management practices and privacy policies.
The introduction of these labels is part of a federal effort to crack down on “junk fees” across various industries. Hidden fees and unexpected rate hikes have been a common issue for consumers shopping for internet service, making it difficult to understand the true cost of a plan. The FCC spokesperson clarified that the labels cannot be hidden or buried in multiple clicks, ensuring that consumers can easily access this important information.
If consumers encounter any issues or have difficulty understanding the information on the labels, they can refer to a glossary provided by the FCC. In case a provider fails to display their labels or posts inaccurate information about fees or service plans, consumers can file a complaint with the FCC Consumer Complaint Center.
While many providers will begin displaying their labels in April, some smaller firms with fewer than 100,000 subscribers will have until October 10, 2024, to comply with the FCC rules.
The labels must contain each of seven pieces of data: monthly price and contract length; whether that price will change after a certain period and what it will change to; a complete list of monthly and one-time fees including an early termination fee; whether the company participates in the Affordable Connectivity Program and link to check if one qualifies; the “typical” download and upload speeds including latency; the data cap and price beyond that cap; and the links to network management (e.g., zero rating and content blocking) and privacy policies.
The Associated Press contributed to this article.