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Barron Trump makes a big new splash in business world

February 13, 2026 By: Stephen Dietrich

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Barron Trump is no little kid any more – and now he’s launching his own major business.

Barron is the director of a new beverage business based near Mar-a-Lago, according to filings submitted last month in Florida and Delaware.

The documents show that Barron Trump is one of five directors of SOLLOS Yerba Mate Inc., described as a “yerba mate beverage company” and headquartered just minutes from the Trump family’s Mar-a-Lago Club in Palm Beach.

Yerba mate is a caffeinated herbal tea popular in Brazil, Argentina, Uruguay, and Paraguay that has gained traction in the United States as a coffee alternative.

U.S. Securities and Exchange Commission filings show the company raised $1 million through a private placement. In addition to Barron, friends Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez are listed as directors.

Bernstein, a Villanova University student who previously attended Oxbridge Academy in Palm Beach with Barron Trump, described SOLLOS on LinkedIn as “a lifestyle beverage brand built around clean [and] functional ingredients.”

“I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months,” Bernstein wrote last month. “Since the end of last school year I have been working alongside my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate.”

SOLLOS Yerba Mate Inc. was incorporated in Delaware on Dec. 3, 2025. It was then incorporated in Florida on Jan. 12, 2026, and registered as a foreign profit corporation, meaning a business entity incorporated under the laws of another state that has registered to do business in Florida.

The company marks just the latest business venture tied to Barron Trump, a sophomore at New York University’s Stern School of Business.

In July 2024, Barron Trump and two partners incorporated a real estate firm, Trump, Fulcher & Roxburgh Capital Inc., in Wyoming.

Barron is also listed as a co-founder on the website for World Liberty Financial, the Trump family’s cryptocurrency firm.

Forbes estimated in September that Barron has a net worth of about $150 million, largely due to his cryptocurrency investments. The publication noted that Barron also has billions of locked-up tokens that can’t yet be traded. Forbes estimated that when they unlock, Barron could stand to gain as much as $525 million.

First Lady Melania Trump recently talked about her son in an interview with Fox News’ Maria Bartiromo.

“He’s [an] incredible young man,” she said. “We are very proud of him, second year in Stern School of Business, and he loves it.”

“You need to be there for a child nonstop, especially when they need you,” the first lady added.

About the Author

Stephen Dietrich

Stephen is a U.S. Army veteran with over a decade of combined experience in political commentary, economics, and news.

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