When Fox News’ Tucker Carlson lost high-profile advertisers such as Disney, ABC, Papa John’s pizza, and T-Mobile, liberals cheered.
But in the end, it’s the star primetime host that got the last laugh.
Though some of America’s most popular brands folded to “cancel culture” and yanked their ads from the program, he has become more popular as ever.
According to Nielsen Media Research, he averaged 4 million viewers per weeknight — making Carlson suddenly the highest-rated television news personality in America.
Carlson seemed to be ensnared in controversy in the wake of violent protests sweeping across America, after segments saw him attack the Black Lives Matter movement, the Seattle “autonomous zone” and even children’s program Sesame Street.
So it’s no wonder that his brash style of commentary has earned him a target on his own back.
In lieu of what’s transpired, he’s had to fight off liberals urging Fox News network to cancel his program.
In many ways this situation has been a blast from the past, after comments from Carlson’s appearance on a radio station resurfaced and the network faced immense pressure to reprimand the star host last year.
In March 2019, shortly after the old remarks were uncovered, he ran a segment promising that he’d never bow down to the liberal mob.
And the news network giant backed him.
It didn’t budge then and it hasn’t budged now.
For Fox News, it was business as usual. The network has enjoyed huge success since President Donald Trump’s term started.
A press release from network bosses read:
“FOX News Channel (FNC) continued its dominance as the most-watched network in all of cable across total day and primetime, advancing its winning streak to 23 straight weeks in total day and 21 weeks in a row in primetime among total viewers, according to Nielsen Media Research.”
“During breaking news coverage of the nationwide protests sparked by the death of George Floyd, the network also topped the cable competition across both dayparts in total viewers and the younger demographic.”
In addition to being the highest-rated primetime show on the network, Carlson also captured an average of nearly 700,000 viewers from the crucial 25-54 age demographic.
It doesn’t seem like he’s going anywhere soon.
The Horn editorial team