Barron Trump is following in the footsteps of his father, announcing the launch of a new business set to release in May.
The first son’s new beverage venture, SOLLOS Yerba Mate, just announced its first two flavors ahead of its planned launch, now set for May.
The new beverage brand, which is headquartered near Mar-a-Lago, revealed the news in a LinkedIn post last week.
“Introducing our 12-pack: Pineapple + Coconut,” the company said.
“Launching May 2026.”
The company also shared videos showcasing the design of its new beverage packaging ahead of launch.
In one video, light blue cans featuring “SOLLOS” in bold lettering over an orange-and-yellow sun graphic appear to move through a factory during mass production.
Yerba mate, a popular caffeinated herbal tea native to South America, has recently gained popularity in the U.S. as an alternative to coffee.
SOLLOS was previously announced as a beverage brand designed to complement life in the “Sunshine State,” with branding centered on the sun.
“SOL,” meaning sun in Spanish, represents sunrise and the beginning of the day, the company said.
“LOS,” spelled backwards from “SOL,” represents sunset.
The startup said in a statement that the name is intended to capture the full cycle of the sun, reflecting the idea that “It Begins Where It Ends.”
The announcement of a new Trump business venture comes after Barron Trump was listed as a director of the Palm Beach, Florida-based beverage company, according to January SEC filings in Florida and Delaware.
According to SEC filings dated Jan. 23, SOLLOS raised $1 million through a private placement and lists at least five partners.
Barron, a student at New York University’s Stern School of Business, along with four others named in the SEC filing, are listed as executive officers and members of the company’s board of directors.
Others involved in the company include Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez, some of whom attended the same high school as Barron.
The product will be available for purchase online at sollos.com, the company said.