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Cleveland Clinic dubbed “woke” by top consumer watchdog

February 12, 2025 By: Cory Templeman

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The Cleveland Clinic, one of the world’s top hospitals, has been dubbed “woke” by a top consumer watchdog in a blistering campaign targeting the medical network.

Consumers’ Research, a leading non-profit dedicated to consumer information, has launched a campaign targeting the Cleveland Clinic over what it says is a history of the organization prioritizing woke politics over patients.

The campaign, called “Cleveland Clinic Exposed,” asks the public whether the clinic is “the wokest hospital in America” and will involve an ad titled “Exposed.”

The campaign first ran in Ohio yesterday during the Cleveland Cavaliers vs. Toronto Raptors game.

“Is Cleveland Clinic the wokest hospital in America?” the 30-second ad asks.

“They prioritize care based on skin color. Perform child sex changes. Push transgender propaganda on vulnerable kids. Insert DEI into everything they do.

“And spend millions on climate activism. The CEO admits it: Healthcare is only a part of their mission. Cleveland Clinic. Focused on a political agenda. Not what’s best for patients.”

The ad campaign will also be featured on ClevelandClinicExposed.com, and mobile billboards will be seen outside the Ohio state capitol building, Cleveland Clinic main campus and the Florida state capitol building.

Additionally, a targeted digital campaign and a “woke alert” is being sent out calling on the clinic to “stop injecting politics into patient care.”

“Attention Floridians,” one of the alerts states. “Cleveland Clinic opened a sex change clinic in your backyard.”

The ad references a letter from Cleveland Clinic’s CEO suggesting that providing healthcare services is not the sole focus of the organization.

“Providing high-quality healthcare is only a part of our mission,” Cleveland Clinic CEO Tom Mihaljevic wrote in a post on the hospital’s website.

“We have an obligation to uplift the many communities we call home. We must improve our neighbors’ wellbeing, quality of life and opportunities to succeed. We must operate in sustainable ways that are good for our planet. We must embrace diversity, champion human rights and lead with humility and inclusiveness.”

Cleveland Clinic has faced accusations of promoting a “woke” agenda in the past, including a complaint filed by the Wisconsin Institute for Law & Liberty alleging “race-based discrimination and segregation of patients.”

A Cleveland Clinic spokesperson pushed back against the new campaign.

“The advertisement contains false statements, and we are concerned there are serious inaccuracies in their claims. Our services are available for everyone, and we do not discriminate based on race, gender or any other category,” the spokesperson said.

About the Author

Cory Templeman

Cory Templeman is an experienced writer and researcher who has worked with some of the biggest names in the publishing business. Cory lives in South Carolina with his wife and three kids.

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