The taste of the Rockies is getting a name change.
At least for one day.
Coors Light announced yesterday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new name.
The packaging, which replaces the word “Coors” for “Mondays,” is available at retailers nationwide beginning this month for a limited time.
A television ad promoting the package dubbed that specific day as the “worst Monday of the year” since football season is over.
The Monday of the year referenced is the day after Super Bowl Sunday.
This is the second marketing campaign Coors has used in regards to “Mondays.”
Coors Light attracted attention this past Monday with a series of ads, including in the New York Times and a billboard in Times Square, misspelling the word “refreshment” as “refershment.”
In a statement addressing the alleged errors, Coors Light blamed it on a case of the Mondays. “Coors Light wants to thank everyone for letting us know about the errors. Very chill of you. Mondays, am I right?” it said.
Molson Coors, the beer’s parent company, is airing a 30-second ad during the Super Bowl on February 9. Specifics about the spot weren’t revealed, but it’s the third year the brand is getting exposure after Anheuser-Busch ended its 33-year exclusivity deal in 2022.