Travis and Jason Kelce are taking their talents to the breakfast table.
The Super Bowl champion brothers have launched a new cereal line hitting shelves just in time for NFL season this September.But this isn’t any ordinary cereal. It’s going to be a combination of their favorite, childhood cereals.
The origins of the Kelce-inspired breakfast started last year when the brother enthusiastically discussed their top five cereals on their popular podcast “New Heights.”
General Mills, makers of some of the Kelces’ favorite munchies, partnered with the brothers to create a special combo box for consumers dubbed the Kelce Mix Cereal.
Kelce Mix Cereal combines a trio of the brothers’ longtime favorite cereals — Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs — all in one bowl.
Travis and Jason Kelce team up with General Mills to create Kelce Mix Cereal: Here's what it ishttps://t.co/aZpXUndJmK
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“We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us,” Travis shared. “I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle.”
In addition to the Kelce mix, General Mills will also appease cereal purists with the release of Kelces’ Pick collectible boxes of Honey Nut Cheerios (another Kelce family favorite), Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs cereal. These special-edition boxes will feature the brothers on the packaging, giving their stamp of approval.Look for the Kelce Mix Cereal to hit shelves soon.
And in case you missed it, here are the Kelce brothers talking all things cereal.