Since parting ways with Fox News in April, talk show host Tucker Carlson has been posting long-form interviews on Twitter.
Now, Carlson has taken the next step and scored a $1 million ad deal, according to Tuesday’s CNBC report.
The shopping app Public Square has paid at least $1 million to advertise during Carlson’s interviews, Public Square CEO Michael Seifert told CNBC.
The CEO anticipates an uptick in Carlson’s viewership during this next year, ahead 2024 election.
“Tucker is going to speak very candidly of the importance of patriotic small businesses and if viewers want to support it, go to Public Square,” the CEO told CNBC, the first outlet to report the deal. “People are going to be paying attention.”
On Twitter, Carlson has interviewed several candidates for the presidency, like former President Donald Trump and entrepreneur-turned-author Vivek Ramaswamy.
According to a Wall Street Journal report, Carlson plans to tweet some interviews while keeping others behind a paywall on his website. It remains unclear whether the paywalled interviews will run ads.
Last month, Carlson’s new media company — the Nevada-based Last Country Inc. — received $15 million in investments, including Omeed Malik’s firm 1789 Capital.
Earlier this year, Public Square merged with Colombier Acquisition Corp., a special-purpose acquisition company boasting Malik as its CEO.
Malik started his firm after seeing opportunities ignored by more traditional, liberal sources of capital, he told the Journal.
Naturally, Malik would express interest in Public Square, a shopping app for businesses with conservative values.
As a values-driven business, Public Square’s executive board includes prominent conservatives like, former U.S. Sen. Kelly Leoffler and the former chief of staff to Vice President Mike Pence.
Neil Patel, Carlson’s business partner at Last Country, also serves on the board.
Public Square began preliminary talks with Carlson in July, according to another CNBC report. Around that time, the company went public on the New York Stock Exchange. “Trading on the iconic New York Stock Exchange shows our commitment to being a company by the people, for the people and owned by ‘We the People,'” the company wrote on its website.
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